Companies produce goods and services to meet the needs and demands of their target markets. To be successful, companies and brands need to create awareness and maintain a positive image in their target markets. This requires tremendous effort in a globally competitive environment.
In this context, companies use marketing communication, with “Public Relations” and “Advertising” being the most popular tools to promote their business activities. Thus, Public Relations and Advertising have become crucial areas in the field of marketing.
Public Relations covers topics such as event management, integrated marketing communication, lobbying, sponsorship, brand communication, crisis management, reputation management, corporate communication, and social responsibility. Advertising includes topics such as copywriting, television advertising, ad production, media planning, digital advertising, advertising photography, and creative advertising.
The Public Relations and Advertising Department at the Technical University of America aims to graduate students with a comprehensive understanding of Public Relations and Advertising, along with the necessary skills.